Mass marketer Rite Aid Corporation premiered a new skin care line created exclusively for Rite Aid called c.booth derma, as well as a new line of Rite Aid’s Pure Spring bath and body products nationwide. Many Rite Aid stores also have added a natural organics section including bath, body and skin care products, reflecting the continuing trend of consumers wanting more environmentally friendly, natural or organic products. Rite Aid said the new lines are part of its strategy to increase its...